What is Lead Generation and Its Importance in Marketing?

Lead Generation


Lead Generation is a process of attracting and converting visitors into leads who showed interest in your company’s products or services. This process is paired with Lead Management to move leads through the purchase funnel.


Now let’s understand what is a Lead?
A Lead is a person who showed some interest in your company’s products or services.
For example. if you get a phone call from a bank offering loans when you are not looking for, you will end up annoyed instead of considering what they offer. On the other hand, if you are looking to by a car and had been probing possible loan options, then the call would have been a lot more welcome. The same thing also applies in the Digital world.

What is Lead

Understanding Lead Generation for Business
When you start a business, you would likely to outsource many aspects of your business. For example, creating a website, content production, accounting services etc. Now without sales, your business cannot increase. Moreover, finding a balance between marketing and production is difficult. To solve those difficulties lead generation comes into the picture.

Lead generation services can be useful in boosting the sales of your business. As an owner, you can’t do everything yourself in all the areas. The biggest lesson for new business owners is that you need to focus on market and focus on what you can do for the best! you will be more successful in the market if you can focus on what you can do for the best. Lead generation services allow you to do that and also allows you to see a larger return on investments and increase the efficiency

Every business owner knows, keeping track on ROI is very important to a new business. Without tracking, you will never know where the problem areas are in your business.
In a business, growth will be through an increase in the sales. Where you can see great results with repeat sales, new clients should always be a high priority. With your services, you can increase new leads and turns these leads into sales. In the market, warm leads are better than the cold ones, so using a lead generation service can really speed up the sales process up.

You need a sales staff, expect them to be more efficient once you have more leads coming in and make sure them to focus on closing the deals. Lead generation services make sense when you are trying to streamline and increase profits. When more leads are coming from lead generation services, make your salespeople motivated to work harder and make more in commissions.

Importance of Lead Generation.
Nowadays many businesses are struggling, especially when it comes to sales. These struggles are due to the economy. Moreover, some salespeople are running out because they believe they have hit the upper limit of the people and companies to sell their products or services. But in reality, these salespeople might not be looking hard enough or on the right track for new business.

A common mistake about sales is that it is just a cold calling as many people or businesses as possible until you get a bite. But, finding right target groups to sell to just as important to sales as actually selling to them.
Generation of new leads is one of the biggest keys to run a business successful. Lead may be company or person who fits a target group for what you are providing. Without leads, the sales team cannot be successful. Therefore, generating right leads is just as important as refining your pitch as closing well.

But now you might be asking “How to Generate right leads?”. Earlier, leads were generated by meeting people, cold calling, and some purchased list. As time runs salespeople came to know, purely cold calling and meeting people was a flawed process and nowadays technology is advancing, this is no longer case. In last 10-15 years, we had seen how technology is advancing in various forms and that the made it extremely easy to target and acquire ideal leads.

Search Engines and Social Media also have greatly simplified the process of generating the leads. It exactly takes a matter of seconds to find hundreds of companies and people who fit the criteria for a potential sale, and it takes some extra market research to find new leads contact information and some time to contact them but it will still be thousand times faster than cold calling. It is now possible to generate an extremely high volume of new leads in the short time. The more leads you get, the more pitches your salespeople is ultimately going to close.

Make sure you hire dedicated full-time employees exclusively to work on lead generation process to run a successful business.