What is Lead Generation and Its Importance in Marketing?


Lead Generation is a process of attracting and converting visitors into leads who showed interest in your company’s products or services. This process is paired with Lead Management to move leads through the purchase funnel.


Now let’s understand what is a Lead?
A Lead is a person who showed some interest in your company’s products or services.
For example. if you get a phone call from a bank offering loans when you are not looking for, you will end up annoyed instead of considering what they offer. On the other hand, if you are looking to by a car and had been probing […] Read more

6 Steps to Get Started with a Lead Nurturing Strategy.

Lead Nurturing is a process of engaging with a targeted group by providing relevant information at every stage of the buyer’s journey. It helps your buyer get to know your business. Lead nurturing is like dating period where two people get to know each other before getting married. It mainly enables you to educate, inform and build trust with your leads.

Importance of lead nurturing strategy.
Creating and maintaining the relationship is very important in this modern era. Lead nurturing helps you to be at present channels where your buyers are present, engage with them and increase the chance to start a […] Read more