What is a Landing Page and Importance of Landing page?

What is a Landing Page?

A landing page is a webpage that allows you to capture the audience/user information through a lead form. Generally, a landing page is meant as ‘landing page’ i.e, any page where the audience land when they first reach your website.
Landing pages are mainly used for Lead generation. The main aim of the landing page is to convert site audience into leads or sales. If sales are required, the landing page will generally have a link for the audience to click, which will be directed to a shopping cart or final checkout area. If the aim is […] Read more