What are LSI Keywords and their Importance in SEO?


LSI keywords (Latent Schematic Indexing) are related to SEO, similar or synonyms words. Before the LSI Keywords, the only way to determine a relevancy of article was keyword density. Which means if your post is about “Landing pages” and you have used it 10 times throughout the article then your competitor needs to use it 11 times to beat your position in Google SERPs, but here is a question, Is it fair??

Here what the search engine do? Instead of taking high keyword density into consideration, search engine bot looks for related keywords (LSI keywords) throughout the article. It does not […] Read more

What is Lead Generation and Its Importance in Marketing?


Lead Generation is a process of attracting and converting visitors into leads who showed interest in your company’s products or services. This process is paired with Lead Management to move leads through the purchase funnel.


Now let’s understand what is a Lead?
A Lead is a person who showed some interest in your company’s products or services.
For example. if you get a phone call from a bank offering loans when you are not looking for, you will end up annoyed instead of considering what they offer. On the other hand, if you are looking to by a car and had been probing […] Read more